You’re Doing It Wrong – Bobby Flay on Twitter
Bobby Flay (@bflay) is one of the few TV celebs that when I hear the name I grin and say “he dah man”. Whenever his shows are on TV I watch them and I also credit him with saving Food Network back in the day (although now Next Food Network Star is a mess). Bobby can cook, there is no doubt about that. He can play baseball and looks like he makes a mean drink. Basically he’s the guy you want to hang out with when the wife is out of town and eat like a rockstar.
One thing Bobby can’t do though is Twitter. Now we’re in an age that names are hijacked or spoofed on a regular basis but when someone such as Mashable links to it, I tend to believe in the validity. At the time I type this Bobby has 21,654 followers and following ZERO. That’s right nada. Not even his wife or a friend. Not even Food Network! This leads me to believe that either its not Bobby (he seems more tech savvy than Paula Deen and she’s following 64), its a really bad dummy account or some PR person doesn’t give a shit and made it because it came up at a weekly meeting. He doesn’t even have more than a standard background.
Bobby, if this is you, it’s about communication and your tweets suck. There I said it. THEY SUCK! This is a great way to talk to your fans and you’re failing. Take a Saturday and learn what it is you are doing here. Snap some pics with your phone and post it. Let us know what’s on your mind and ask us for opinions. Heck you can even have a ghost twitter and make your assistant or an intern answer it. Just give us something besides “another Iron Chef taping”.
Bobby… you’re doing it wrong
