Bringing Iron City back to glory days
I was interviewed for a story(that’s not me in the pic) about the recent purchase of Iron City Brewing (formerly Pittsburgh Brewing Company) and what they should do to become a dominate name once again in the beer industry. Also a side piece was done on what I think is the greatest beer marketing icon ever, Olde Frothingslosh. The piece ran yesterday so I’ve linked to the story below. Yet another masterpiece by Mike Pound 
Here is an small piece of the article “There is a comfort zone with this beer in Pittsburgh and with yinzers all across the globe, so getting rid of it would be a huge mistake,” Derda said. “You need to build on your brand. You don’t need glitz and glamour to have someone try a new product, you just need a great-tasting beer.”
Due to the size of the actual paper, you can read the whole article online here and view a scan of the Frothingsloth article here.
cheers!
