I’ll be busy the next 3 days in social media geek out mode covering the Frozen Four in Pittsburgh. While some still think you can say “oh just go do something social” is an acceptable way to handle major events, I’ve been secretly planning my coverage for awhile in the darkness of my basement office.
Social media deserves respect from the old school marketing folks and should be accepted as a critical part to any campaign. It’s much more than snapping a couple photos and blasting out a few sales pitches. This is about creating an experience for the customers and this is what I enjoy most.
Like my joy of brewing beer, I love creating for people. Feedback is critical for me to make a better product and experience not just for myself but everyone else. Since I was a kid I’ve always wanted to make whatever I do an enjoyable experience for others and with social media I have the ultimate chance to do so.
I’ve gone over my headaches of trying to go mobile when covering events as the social media guy for an organization so this morning I’m trying to make my backpack load as light as possible. The current work area on my coffee table is a mess of 2 laptops, multiple cameras/videocameras, ipad, adapters, battery chargers and scattered papers with events notes. This is where the IT guy in me has no problem with it because I have tech surrounding me and while it may be a mess, it’s an organized one.
The fun part of this will be making content live as fast as possible. I’ve been fine tuning the workflow so that before the end of any event we will have content already posted, titled and tagged. Overkill? Some may say so and you need to pick & choose when you do it so you don’t burn out a limited staff, but you would be amazed at how fast people are already looking for content. I saw this with the RMU vs UK upset and that’s when I finally had my business case to move forward with my vision.
The next 3 days will be interesting as I’m honestly at the mercy of finding wifi that won’t die when I batch upload hi-res photos and some HD video but that’s part of the fun when working with technology and limited budget. I have a vision for the ideal digital communications plan (team members/process/and more) which I think businesses should implement into their workflow.
Want to know what it is? Let’s meet up for a craft beer and i’ll tell ya